"One belt and one road" is a great strategic concept put forward by our country. Since it was put forward, it has become a hot topic of the masses. However, the "one belt and one way" International Cooperation Summit Forum was held in Beijing on 14-15 May. Once again, it has been the focus of various industries. What we are going to discuss here is what opportunities will the "one belt and one road" plan at the national level bring to the coatings industry?

Now that we talk about opportunities, we must first understand what the contents of "one belt and one road" are all about. "One belt and one road" must first solve transportation, telecommunications and other industries, as well as supporting industries in the field of construction. For the paint industry, the main content of the "one belt and one way" construction is to strengthen communication with the relevant countries, connect roads, and complement infrastructure construction. Guided by policy communication and road connectivity, the first thing to promote is the huge demand for industrial coatings, which brings new opportunities for the development of domestic industrial coatings enterprises, especially the market of water paint. Vast.

Many countries in the "along the way" area are developing countries and need our water lacquer technology to support the local environmental protection plan. In order to successfully break through the overseas market, we must increase the investment of research and development funds, increase the introduction of foreign talents, realize the certification of environmental protection quality in Europe and America, open overseas sales channels, and take the initiative to undertake overseas projects.

We take water based Ketian as an example, which has built China's first 100000 ton water-based polyurethane resin production line and China's first household hazardous chemicals testing center. Among them, the household hazardous chemical detection center is equipped with many sets of world-class high-tech analysis equipment and detection instruments, which can detect nearly 1000 kinds of hazardous chemicals, focusing on one-stop analysis and detection of hazardous chemicals in household materials.

Taking advantage of the construction of the "one belt and one road" in the country, the water-based Science Day relies on the two pivots of Lanzhou and Nanning, making full use of the advantages of logistics and transportation such as the Central Asian international freight train in Lanzhou new district. Their business cooperation has spread throughout Pakistan, Iran, Vietnam and Indonesia.

In addition, if the coating enterprises want to get a share in the trend of economic globalization, they must first realize the magnificent turn of "transformation and upgrading". The upgrading mainly depends on technological innovation, adapting to the international demand and market demand. The current capacity and excess capacity force companies to think about where to turn the remaining capital to, and the "one belt and one road" gives a direction. In this direction, the probability of success will be greatly increased.

At present, the competition of coatings market in China is fierce, so we must seek new market and new economic growth point. Similarly, it is an important way to promote the healthy development of the industry and the internationalization of the brand. How to grasp the critical juncture of "one belt and one road" and actively explore overseas markets is one of the most important strategic development directions of China's coating enterprises in the next few years.